Google Transit + TV news = Good for a transit agency

The participation of one of my clients with Google Transit attracted the attention of the local T.V. news station recently. KIEM Channel 3 (Eureka, CA) reporter Scott Hurst covered Humboldt Transit Authority, Trillium and Google Transit recently.

Earning positive press is another great reason to join Google Transit, or embark on other online information projects. Examples like these are reminders that if your agency already participates in Google Transit, or if you’ve done something else that’s notable, it pays to let the world know about it.

Here’s the 1-and-a-half minute segment.

Aaron is the founding principal of Trillium Solutions, Inc. He brings experience that includes 13 years of experience in public transportation, with knowledge of fixed-route transportation, paratransit, rural transportation, and active transportation modes. Aaron is a recognized expert in developing data standards, web-application design, digital communications, and online marketing strategy. He originally developed Trillium’s GTFS Manager, and has played a key role in the development of the GTFS data specification since 2007.