Google Transit offers fantastic opportunities for press attention

I tell all my current and prospective clients that Google Transit offers a fantastic opportunity to receive some glowing press that’s sure to attract new riders and funding support. After Sacramento added their information to Google Transit, the Sacramento Bee showed a great example of this. See Editorial notebook: Google maps, RT routes: A perfect marriage, 3 December 2007.

Here in Humboldt, the press attention has been abundant for Google Transit as well. See:

As you can see, this has been a great opportunity to attract press for Humboldt transit services. This year’s Google Transit launch is certainly related to an over 30% gain in ridership on Redwood Transit System, Humboldt’s largest transit operator!

Aaron is the founding principal of Trillium Solutions, Inc. He brings experience that includes 13 years of experience in public transportation, with knowledge of fixed-route transportation, paratransit, rural transportation, and active transportation modes. Aaron is a recognized expert in developing data standards, web-application design, digital communications, and online marketing strategy. He originally developed Trillium’s GTFS Manager, and has played a key role in the development of the GTFS data specification since 2007.