The importance of data in the transit experience

Next time you’re on a bus or train, count the number of your fellow passengers looking down at their phones. If it’s less than 100%, I owe you a dollar. OK, so maybe that’s an exaggeration – but not an extreme one. A 2017 Google/Phocuswright study found that 70% of travelers in the U.S. said […]

Plan a trip with conventional transit schedules and maps in just SEVEN (count ’em) easy steps!

I work with transit schedules and maps on a daily basis, and, of course, my clients are transit agencies, and my colleagues are other transit consultants or vendors.  As “transit people,” it’s easy to forget to forget that conventional schedules and maps aren’t clear or easy to use for regular people (more on that here). […]