Check it out… now, when you search for a location at google.com, if the location is found in Google Maps, and transit data is available for nearby service (read: on Google Transit and publishing Google Transit Feed Spec data), the search results also return the nearest transit stop. It’s harder to imagine a more subtle but promisingly effective way of marketing transit.
Via the Official Google Blog: “This week in search 12/11/2009.”
Aaron is the founding principal of Trillium Solutions, Inc. He brings experience that includes 12 years of web-development with 8 years in public transportation, with knowledge of fixed-route transportation, paratransit, rural transportation, and active transportation modes. Aaron is a recognized expert in developing data standards, web-application design, digital communications, and online marketing strategy. He originally developed Trillium’s GTFS Manager, and has played a key role in the development of the GTFS data specification since 2007.