Route-specific marketing: an online community-based approach

I am proud to share Trillium’s work in an innovative route-specific marketing initiative for the Champaign-Urbana Mass Transit District (CUMTD) launched in October.

CUMTD increased service frequency on one of their core routes, the Green Route.  To get the word out, they engaged business and community partners who distributed information about how easy it is to ride the Green Route to their customers and employees.

As part of the bargain, “Go Green Every 15” partners were featured on the campaign’s website, Below, a screenshot showing the route map superimposed with partner locations.

The campaign appears to have contributed to the success of the service expansion, with CUMTD reporting strong ridership increases on the Green Route.


Aaron is the founding principal of Trillium Solutions, Inc. He brings experience that includes 13 years of experience in public transportation, with knowledge of fixed-route transportation, paratransit, rural transportation, and active transportation modes. Aaron is a recognized expert in developing data standards, web-application design, digital communications, and online marketing strategy. He originally developed Trillium’s GTFS Manager, and has played a key role in the development of the GTFS data specification since 2007.