Online rural transit marketing project for easy-to-use coordinated information and service

Recently, Trillium worked with Transit Marketing to revise and re-launch, a website for Delta Rides, an association of about ten transit agencies in the Mississippi Delta region.

The website includes a service map that shows transit routes rom many different providers throughout the region on one map. Clicking on a route in the legend or in the map brings the user to more agency and schedule information. What would otherwise be a complicated web of disconnected information that the transit rider has to stitch together themselves is now easier-to-navigate.

One of the useful features of this website for rural agencies is a trip calendar that shows one-time demand response trips from the different agencies. This public-facing view is a great tool for improving inter-agency coordination and improving the efficiency of transit by adding more passengers to demand-response trips. It’s like a very lightweight version of some of Goose’s fantastic ridematching and reservation software.

Aaron is the founding principal of Trillium Solutions, Inc. He brings experience that includes 13 years of experience in public transportation, with knowledge of fixed-route transportation, paratransit, rural transportation, and active transportation modes. Aaron is a recognized expert in developing data standards, web-application design, digital communications, and online marketing strategy. He originally developed Trillium’s GTFS Manager, and has played a key role in the development of the GTFS data specification since 2007.