Selling transit passes with an online store that accepts credit cards is a great way of making it more convenient for riders to purchase fare media, keep buses rolling on schedule (by avoiding time-consuming on-board pass sales), and even streamline ticket sales that usually happen through a retail location.
Ask Humboldt Transit Authority. So far, they’ve had a great experience with their new online store. It’s easy for everyone to use, and has helped them sell more passes. Plus, it was another great opportunity for positive press attention!