Tag: Market research

Google Transit: Some numbers from Missoula, Montana

Aaron Antrim
April 27, 2009

In June of 2008, Mountain Line transit in Missoula became the first (and still only) agency in Montana to participate in Google Transit. Recently, I reached out to find what kind of ridership increase, if any, they can attribute to Google Transit. Jordan Hess is a planning student at the University of Montana in Missoula. […]

Transit agencies: Have you looked at your website’s statistics lately?

Aaron Antrim
April 24, 2009

There’s a lot to be learned from looking closely at your website’s visitor statistics. I recommend to my clients that they use Google Analytics to track visitors on their websites because it’s free, easy-to-implement and use, and provides a lot of information (much, much more than I’ll breeze through here). Recently, I was digging around […]