On a recent trip to the San Francisco Bay Area, I saw a great example of a bus wrap.
In a Marin Transit’s vehicle exterior, the marintransit.org web-address (URL) was used as primary text. The text serves double-duty to show the web-address and the service name.
One of the reasons this works so well is that, in the logo, the the agency name is presented similarly to how we are accustomed to see URLs presented — all lower-case, and with minimal space between the two words.
Here’s an image the side of the bus.
(From Wikimedia Commons)
Here’s an enlarged version to compensate for the perspective.
Subtle, and thoughtful. The overall design stays clean.
The careful application of text calls attention to the brand and makes the web-address memorable. Nice job, Marin Transit!
Aaron is the founding principal of Trillium Solutions, Inc. He brings experience that includes 12 years of web-development with 8 years in public transportation, with knowledge of fixed-route transportation, paratransit, rural transportation, and active transportation modes. Aaron is a recognized expert in developing data standards, web-application design, digital communications, and online marketing strategy. He originally developed Trillium’s GTFS Manager, and has played a key role in the development of the GTFS data specification since 2007.