On a recent trip to the San Francisco Bay Area, I saw a great example of a bus wrap.
In a Marin Transit’s vehicle exterior, the marintransit.org web-address (URL) was used as primary text. The text serves double-duty to show the web-address and the service name.
One of the reasons this works so well is that, in the logo, the the agency name is presented similarly to how we are accustomed to see URLs presented — all lower-case, and with minimal space between the two words.
Here’s an image the side of the bus.
(From Wikimedia Commons)
Here’s an enlarged version to compensate for the perspective.
Subtle, and thoughtful. The overall design stays clean.
The careful application of text calls attention to the brand and makes the web-address memorable. Nice job, Marin Transit!