This book review and discussion of The Anatomy of Buzz appears in the latest issue of More Riders Magazine, along with the San Francisco Bay Area Rapid Transit interview. Here are some good, simple ideas for tapping into riders as a marketing force. Online social media, if used well, may be an effective tool to […]
In fall of 2008, SEPTA, the Southeastern Pennsylvania Transportation Authority, surveyed web-visitors in anticipation of their website revamp. The results are worth noticing. Here’s one question (and averaged responses). Google Transit and interactive maps came it at the top of the list, along with real time bus information. In other words a lot of SEPTA’s […]
I’m planning to attend the March conference of the California Association for Coordinated Transportation in San Diego. When I was making my travel plans, I used Google Transit to figure out how to travel between the airport and conference location by public transportation, and to see which downtown hotel I could stay at and still […]
From Google Maps Mania: The Google Maps team have released a handy ‘Travelling Directions’ gadget in time for the holiday period. A lot of people will be doing a lot of travelling over the next two weeks. Now with the new directions gadget, you can bring driving and walking directions to your home page or […]