What do your passengers want most? A web-based survey gives answers.

In fall of 2008, SEPTA, the Southeastern Pennsylvania Transportation Authority, surveyed web-visitors in anticipation of their website revamp.

The results are worth noticing.  Here’s one question (and averaged responses).

Google Transit and interactive maps came it at the top of the list, along with real time bus information.  In other words a lot of SEPTA’s customers, and customers of other agencies, are hoping for Google Transit.

Kudos to SEPTA for conducting the web-based survey.  This kind of inexpensive outreach helps to deliver the services customers want, and, importantly builds relationships that will create active public transit advocates.

Aaron is the founding principal of Trillium Solutions, Inc. He brings experience that includes 13 years of experience in public transportation, with knowledge of fixed-route transportation, paratransit, rural transportation, and active transportation modes. Aaron is a recognized expert in developing data standards, web-application design, digital communications, and online marketing strategy. He originally developed Trillium’s GTFS Manager, and has played a key role in the development of the GTFS data specification since 2007.