El Dorado Transit needed thoughtful passenger information to make local and commuter public transit easy-to-understand, and wanted to make their service identifiable through powerful brand artwork. Trillium, in collaboration with Transit Marketing, delivered a new logo and brand artwork, mobile-ready website, and printed passenger guides.
Transit That Stands Out
A Brand That Ties It Together
El Dorado Transit wanted a logo that communicates movement and reliability, evoking local identity and geography. The logo Trillium’s team delivered provides a foundation for consistency and recognizability of the El Dorado Transit brand.
Deliverables
- Logo
- Palette
- Website
- Passenger guides
- Bus stop signage