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El Dorado Transit

El Dorado Transit needed thoughtful passenger information to make local and commuter public transit easy-to-understand, and wanted to make their service identifiable through powerful brand artwork. Trillium, in collaboration with Transit Marketing, delivered a new logo and brand artwork, mobile-ready website, and printed passenger guides.

Transit That Stands Out

A Brand That Ties It Together


El Dorado Transit wanted a logo that communicates movement and reliability, evoking local identity and geography. The logo Trillium’s team delivered provides a foundation for consistency and recognizability of the El Dorado Transit brand.

  • Logo
  • Palette
  • Website
  • Passenger guides
  • Bus stop signage
Vehicular Graphics

Fewer clicks, greater clarity

A rigorously rider-centered design

A satisfied rider’s experience begins with successful trip planning. The new website is constructed around a simplified map of El Dorado Transit services. Trillium and El Dorado Transit followed a guiding principle to put riders’ needs first, with careful thought applied to language and placement for each link. Riders don’t want to scroll or hunt for timetables and other important information.

Ready for the Small Screen

Approximately 50% of visits to transit websites that Trillium manages are from a tablet or mobile phone. Transit websites must scale to small devices, and load quickly on a wireless connection. Following responsive design principles, works and looks great on any size of screen.

No coding needed is built with WordPress, a open-source content management system that makes it easy to make routine updates to information pages, timetables, service advisories, news, and board notes.

Alert your riders

The WordPress website includes a feature for El Dorado Transit to add, edit, and remove service advisories to the website as they happen — and show those alerts on the particular route pages where they are relevant.

Accessible for all

Everyone needs access to transit information, and it is a legal requirement for transit websites to be accessible. Utilizing user research, we made sure the whole site was fully accessible, particularly focusing on usability of timetables.

GTFS does the heavy lifting

The General Transit Feed Specification is an open format to describe stop locations, route alignments, schedules, and fares — and this data underpins many features. Google Maps provides trip planning and seamlessly plans interagency itineraries in the region. The system map, accessible timetables, and the WordPress CMS all use the GTFS data.

“Working with Trillium has been one of the best project experiences that I have had in my transit career. The company’s intelligence, focus on customer service and creativity have been readily apparent.”
—Robin Van Valkenburgh
Planning & Marketing Manager (2015)
El Dorado Transit

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