El Dorado Transit needed thoughtful passenger information to make local and commuter public transit easy-to-understand, and wanted to make their service identifiable through powerful brand artwork. Trillium, in collaboration with Transit Marketing, delivered a new logo and brand artwork, mobile-ready website, and printed passenger guides.
Transit That Stands Out
A Brand That Ties It Together
![](https://trillium.wpengine.com/wp-content/uploads/2016/07/logo_color-side-blue-bg-e1468412895270.jpg)
Logo
El Dorado Transit wanted a logo that communicates movement and reliability, evoking local identity and geography. The logo Trillium’s team delivered provides a foundation for consistency and recognizability of the El Dorado Transit brand.
Deliverables
- Logo
- Palette
- Website
- Passenger guides
- Bus stop signage
![](https://trillium.wpengine.com/wp-content/uploads/2016/07/El-Dorado-Transit-Bus-Graphics.png)
![](https://trillium.wpengine.com/wp-content/uploads/2016/07/El-Dorado-Transit-Midibus-Graphics.png)