GTFS isn’t just information—it’s marketing

Many public transit agencies use a Google trip planning widget on their website homepage to provide easy access to schedules without the need to wade through timetables. It’s clear in this way that GTFS data—the data that feeds not just Google’s trip planner, but basically every online trip planner—is great for customer information. It has…

Trinity Transit’s mountain climbing ridership

Trinity Transit, a small but smart transit agency in the mountains of Northwest California, is a great example of what strategic marketing and providing quality resources to riders can do to help increase ridership and farebox return. In 2009 Trinity participated in a Google Transit pilot for Northern California counties. The next year it expanded…