New: Transit layer in Google Maps

The Google Transti trip planner is a great way for people to plan a single transit trip, but what about when you want to get the big picture of transit networks in a given area? Two weeks ago, Google announced the the addition of a “transit layer” to Google Maps.  For the full announcement see…

Online rural transit marketing project for easy-to-use coordinated information and service

Recently, Trillium worked with Transit Marketing to revise and re-launch deltarides.com, a website for Delta Rides, an association of about ten transit agencies in the Mississippi Delta region. The website includes a service map that shows transit routes rom many different providers throughout the region on one map. Clicking on a route in the legend…

Route-specific marketing: an online community-based approach

I am proud to share Trillium’s work in an innovative route-specific marketing initiative for the Champaign-Urbana Mass Transit District (CUMTD) launched in October. CUMTD increased service frequency on one of their core routes, the Green Route.  To get the word out, they engaged business and community partners who distributed information about how easy it is…