Trillium helps transit agencies implement understand and implement high-technology (IT) in their organizations. But we always emphasize the role of simple technologies — good signs, print information, and thoughtful design.
In the last week, two articles underscore the importance of thoughtful design for making transportation clear, and wayfinding more painless.
From signs to minds — Can cartographic signs be superior to regular direction signs? from opentype.info (Ralf Herrmann), 18-March-2013
Whether you’re designing wayfinding guidance for drivers, bicyclists, pedestrians, or transit riders, the basic principle is the same: simple maps on signs can help people learn the layout of the area.
“If you start to analyze it from a logic chain point of view,” Bierut says, “what makes parking signs particularly complicated is that you’re being asked to calculate a solution based on multiple variables.” Are you driving a commercial vehicle or a non-commercial vehicle? Is it a weekday or a weekend? Rush hour or mid-day? Street cleaning or no? “And you’re under stress and you may not speak English as your first language, and you’re late for your dentist appointment,” Bierut says, “or you’re just intimidated by the prospect of getting towed.”
Aaron is the founding principal of Trillium Solutions, Inc. He brings experience that includes 12 years of web-development with 8 years in public transportation, with knowledge of fixed-route transportation, paratransit, rural transportation, and active transportation modes. Aaron is a recognized expert in developing data standards, web-application design, digital communications, and online marketing strategy. He originally developed Trillium’s GTFS Manager, and has played a key role in the development of the GTFS data specification since 2007.