Embark mobile app: A launch video that shows transit’s freedom

Pandav, the outfit that brought us iBART, has rebranded themselves as Embark, and launched transit information apps for New York City, Chicago, London, Philadelphia, San Francisco, and Washington DC.

Embark made a great video to launch their app. What I love about this video is that it playfully demonstrates how great public transit and mobile applications can provide people with a new freedom to be spontaneous and explore their city landscape.

Embark from Embark on Vimeo.

My one wish is that I could learn more about the Embark app itself from the launch video. As marketing, however, the video succeeds in the sense that I want to know more about the app after I watch it. Embark could make a few other videos that demonstrate its features, or perhaps they just want users to download the app and discover the features themselves.

Overview videos for Transporter and Routsey (apps for San Francisco Bay Area services) provide a nice example of videos that demonstrate application features.

In related news, the blog of the U.S. Secretary of Transportation (terribly named “Fast Lane”) takes note of open data and mobile applications with a post titled “Transit apps empower riders with information”.